The 2025 Agency Model That Grows Itself Automatically
No Having To Rely On Sales Calls To Get Clients
Watch the video first, so you know what you're booking in for.
Included Features
- Automated Lead Syncing: The leads you generate are instantly uploaded to the platform, ready for clients to browse and purchase.
- Client Self-Service: Clients can log in, browse available leads, and buy with a single click—no back-and-forth needed.
- Smart Lead Pricing: Prices adjust automatically based on factors like lead quality, value, and recency, ensuring fair pricing for clients and better revenue for you.
- Instant Contact Access: After purchase, clients receive lead contact details immediately, making for a great user experience.
- Customizable Platform: Tailored to your agency’s specific needs, including branding and pricing structures. This platform can be customised for any niche.
- User-Friendly Dashboard: Both you and your clients can track lead purchases, browsing history, and account balances in real time.
- Flexible Buying Options: Clients can buy leads on-demand with no minimums, providing them full control over their budget and lead volume.
- Secure Payment Integration: Clients can top up their accounts and make payments directly within the platform.
Benefits of Having the Platform
- Increased Revenue Potential: Allows you to charge different prices based on lead quality and demand, maximizing your earnings. The platform makes for a competitive environment, increasing each leads sale price.
- Streamlined Operations: Reduces client support needs by empowering clients to self-serve, saving time and resources for your team.
- Enhanced Client Satisfaction: Clients feel in control of their spending and lead quality, which leads to better retention and satisfaction.
- Scalable Solution: Enables you to serve 100x more clients without added workload, making it ideal for growth. The cost to acquire a new user on the platform is a tiny fraction what it'll normally cost to get one new client.
- Automated Revenue Stream: Generate income passively as clients make lead purchases through the platform at any time.
- Reduced Client Friction: Clients can buy only the leads they want, when they want, eliminating requests for refunds or special accommodations.
- Quick Implementation: Get up and running with a fully functional, customized platform in as little as 5-10 days.
- Differentiation from Competitors: Offering a unique leads marketplace adds value to your agency and distinguishes you from traditional pay-per-lead models.
Is this the right solution for me?
To be successful, you need to have experience generating leads for your clients in your own agency. If you can do that, this platform will accelerate your results and make getting clients simple. If you’re a complete beginner to lead generation or running an agency, this is not right for you.
How do leads get sent to the platform?
Most clients send leads using Zapier to a Google sheet we set up, with all the variables you collect on your lead forms. We sync the Google sheet to the platform so leads are automatically sent in.
How do leads get priced?
We can plan out how you want to price leads together, for example leads with certain criteria can be priced higher or lower. Virtually any custom pricing formula is possible, including decay pricing - meaning leads slowly drop in price as they get older, if unsold.
Can I sell appointments on the platform too?
Yes, you sure can.
Does the platform work on desktop and mobile?
Of course. The mobile version is built as a PWA (progressive web app) meaning it can be added to an iPhone or Android home screen for easy access with your own branding.
Can I call leads first and add notes before making them available for sale?
Yes, we normally link your CRM to accomplish this. New leads go to your CRM where your team adds notes. When ready, they send it automatically to the platform.
Can clients select to get leads from specific locations?
Yes, they can choose locations(s) from within the platform. It's self service.
Can I sell leads to more than one buyer?
By default it's set up so a lead can be purchased only once. We can change it though, so a lead can be sold any number of times.
How do I manage clients, payments, refunds, and edit leads once in the platform?
You’ll have “Transaction Management”, “Lead Management” and “User Management” within the platform to manage all of this easily. You can also add your team as admins who will have the same or restricted access, which is customisable.
How do I promote the platform to get new clients?
We have a lot of success using Meta ads - once you’re our client we share the ad creatives and funnel that works for us. You can also market the platform to your existing client base if you choose.
How do I make money from the platform?
There are 2 ways: first is the markup, e.g. your lead cost may be $30/lead and you sell them for $100 - $300+ on the platform. The second way is you can market other services to the users of the platform, like extra training programs, exclusive lead services, web services, or anything else you offer that clients would find valuable.
Watch the video first, so you know what you're booking in for.
If you have any questions, email us at
Pay Per Lead Platform is a product of FocusMarketing.ai. Copyright 2025. All rights reserved.